Wednesday 17 August 2016

Reasons To Consider Being Pharma PCD Distributors

PCD in pharma stands for Propaganda cum Distribution. This is the current buzz in town and more and more pharma companies which are heading towards PCD as a part of the marketing strategies. However PCD distributors have been in existence from several years but in a different format. Now with a growing need for industrialization and a organized market, there has been a more reformed type of pharma pcd distributors


The history of pharma PCD company's dates back from the start of the 19th century when a new drug called Penicillin and Insulin was introduced in the Germany and Switzerland. It was then when the drug was extensively tested and only when it was approved it was made available for consumption. Unfortunately at that time medical science was not very well developed, therefore there existed a sale of many medicines which had severe side effects and were not safe for consumption. Because of this, many people had to suffer. After seeing this and realizing, how sever the consequences could be, prescribed drugs came into being, which could only be prescribed by registered doctors and could only be purchased through registered pharma.

Rules and regulation we formulated which strictly mentioned the parameters for a drug to be approved and then sold, ever since this has been following. Most pharma firms sell a variety of medicines which are available in tablets, capsules, injections and syrups forms. Some medicines which are administered only to children are only available in the form of liquid medicines.

In order to be a successful pharma pcd distributors one needs to have a developed infrastructure and has the capability to sustain heavy demand. One needs to understand the key product on which the pharma industry operates is medicines which needs to be available without any delay, therefore one needs to realise the fact that delay is not a reason. In other industries if the demand is not met only cost revenue, however in pharma industry it can cost life. Therefore one needs to have a continuous supply of stock at all times.

Other than infrastructure it is important to have a team of professionals who are excellent and experienced in accessing the quality of the drug as well as packaging. Since some medicines may prove to be of no use if its potency reduces even by an iota, therefore it is important to make sure that the packaging is robust and remains intact while it is being transported from one place to another.

In order to reap profits, it is important to follow a strict schedule of marketing practices which consist of both promotion as well as advertising. This should be done by keeping in mind the companies policies and its revenue. Promotion is a very essential part of marketing which can either break or make a product therefore this should be done very responsibly so that it only has positive effects and should not mar the image of the company and should not affect any person in an adverse manner.

Reference

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